MEDIA ALERT: RECAP OF YESTERDAY’S HIGHLIGHTS — PURANA 17: RENJANA PERCA
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Session Highlights
Date: August 17, 2026
Event: PURANA 17: “Renjana Perca”
Location: Grand Indonesia, Main Atrium, East Mall level 1
Talkshow 1: From Bottle to Beauty (11:00 AM – 1:00 PM)
Speakers: Nonita Respati (Founder & CCO, PURANA) and Representatives from ParagonCorp.
Key Discussion: Highlighted PURANA’s 17-year journey of converting fabric waste into Livable Art. The session framed discarded plastic and cosmetic packaging cases (such as Wardah’s) as new raw materials rather than waste, reinforcing the philosophy of mindful fashion and mindful beauty.
Live Demonstration: Included a live interactive lab where participants observed and tested ParagonCorp’s recycling machines to melt and reshape cosmetic packaging into new art elements, buttons, and decorative accessories.
Workshop 2: Flower Charm by Maritza Putri (3:00 PM – 5:00 PM)
Facilitator: Maritza Putri.
Key Activity: Attendees participated in a hands-on session creating custom flower charms, furthering the event’s core focus on upcycling material and creative craftsmanship.
Sponsors & Strategic Partners Acknowledgment
Official Venue Partner: Grand Indonesia
Official Banking Partner: BRI
Government Support: Wonderful Indonesia
Sustainability & Beauty Partners: ParagonCorp & Wardah
Home Living Partner: Vicenza
Lifestyle Partners: Optik Seis, Primaya Hospital, 5asec, Yats Colony Hotel, Fuguku
F&B Partners: Djournal Coffee, Doré by LeTAO, Coca-Cola Europacific Partners, Dailah Sajian Kontemporer
Retail & Agency Partners: Central Department Store, JIM Models, Tulola, Marista Santividya
Media Partners: Femina, Fimela, Her World Indonesia, Kompas.com, Kumparan Woman, Narasi, Popbela.com, The Luxury Reports, Wanita Wirausaha Femina
Organizers & Producers: StratEdgeMarketing, Kreasi8, Purana, Puragraph, Purana Home, Purana Kids
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